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How to set up a Google Analytics account

These are the basic steps to set up a Google Analytics account. Once your account is set up, you can start using Google Analytics to track your website's traffic, analyze user behavior, and make data-driven decisions to improve your website's performance.

Here are the steps to open a Google Analytics account:

  1. Go to the Google Analytics website: Visit the Google Analytics website at analytics.google.com.

  2. Click "Start for Free": Click the "Start for Free" button in the top right corner of the page.

  3. Sign in with a Google account: If you have a Google account, sign in using your email and password. If you don't have a Google account, create one by clicking "Create account."

  4. Fill in account information: Enter the name of your business or website and select the website's industry category.

  5. Set up a property: A property in Google Analytics refers to a specific website or app that you want to track. Enter the name of your website and its URL, and select the time zone for your account.

  6. Get tracking code: Google Analytics will generate a tracking code for your website. Copy this code and paste it into the HTML of your website, before the closing <head> tag. This will allow Google Analytics to track the activity on your site.

  7. Verify tracking: Go back to the Google Analytics dashboard and verify that your tracking has been set up correctly.

  8. Set up goals and conversions: If desired, set up goals and conversions to track specific actions on your website.

  9. Start analyzing data: Once your tracking code is in place, Google Analytics will start collecting data about your website's visitors. You can view this data in the Google Analytics dashboard, and use it to gain insights into your website's performance and user behavior.

How to insert Google Analytics code into a RocketTheme Template / Gantry Framework

RocketTheme templates or other templates that use the Gantry Framework have a built-in feature that does not require you to mess around with files. There is a feature that allows you to simply enable Google Analytics using just a switch.

To enable Google Analytics in a RocketTheme template: Extensions > Templates > Styles > YOUR THEME

This will bring you to the Template Manager.

From here go to Page settings and find Google Analytics. Flick the switch to On and enter the UA-XXXXXXXX part of your Google Analytics code. See the final result below. Once again, make sure you enter your own UA code from Google Analytics, not the one you see below:


How to insert Google Analytics code into a WordPress website

Installing Google Analytics via a plugin is an excellent alternative if your theme restricts you from using the first method. The process requires installing a WordPress Google Analytics plugin. A great plugin for WordPress is

Google Analytics Dashboard for WP

GA Google Analytics is a simple plugin. Follow the steps below to install GA to your WordPress site.

  • Go to your WordPress Dashboard.
  • Click Plugins Add New.
  • Type “GA google analytics” in the search box.
  • Once you find the “GA google analytics plugin” Click the “Install Now” button and then “Activate” the plugin.
  • Configure the plugin once it is activated.
  • Go to Dashboard Settings Google Analytics.
  • Click Plugin Settings.
  • Copy and paste the “Tracking ID” you find on the “Google Analytics Tracking Code” page
  • It is essential that you check the “Universal Analytics / analytics.js” and “Include tracking code in page head (via wp_head)” boxes that set up Google Analytics on the WordPress website.
  • Click the “Save Changes” button.