Website Services and managemnt

The Website Services section is an essential aspect of digital marketing for authors who want to establish an online presence and reach a wider audience. In this section, we will cover the essentials of choosing the correct website platform and the steps to ensure that the website is ranked well in search engines.

Essentials of Choosing the Correct Website Platform:

  • Purpose: Determine the purpose of the website. Is it for selling books, providing information about the author, or both? This will help you choose a platform that meets your needs.

  • Ease of Use: The platform should be easy to use and allow you to update and manage your website without the need for technical skills.

  • Customization: Choose a platform that allows you to customize the look and feel of your website to match your brand.

  • Responsiveness: The platform should be responsive, meaning it should display well on different devices, including desktops, laptops, tablets, and smartphones.

  • SEO Optimization: Look for a platform that is optimized for search engines, making it easier for your website to rank well in search results.

  • Cost: Consider the cost of the platform, including any monthly or yearly fees, as well as any additional costs for customizing the website or adding features.

Steps to Ensure Your Website is Ranked Well in Search Engines:

  • Keyword Research: Research keywords related to your author brand and include them in your website content. This will help search engines understand what your website is about and rank it accordingly.

  • On-page Optimization: Ensure that your website has a well-structured layout, high-quality content, and meta tags.

  • Backlinks: Obtain backlinks from high-quality websites to your website. This will help to increase your website's credibility and improve its ranking in search results.

  • Social Media: Use social media to promote your website and create a following. This will help to drive traffic to your website and improve its ranking in search engines.

  • Regular Updates: Keep your website up-to-date with fresh, relevant content. This will help to keep search engines interested in your website and improve its ranking.

In conclusion, the Website Services section is essential for authors who want to reach a wider audience and establish an online presence. By choosing the correct website platform and implementing the right SEO strategies, authors can ensure that their website is ranked well in search engines and easily accessible to potential readers. By following these steps, authors can build a strong online presence and increase their reach and impact.


Support the Australian Book Publishing Industry

The Australian book publishing industry has a rich history, with many Australian authors and publishers contributing to the country's literary landscape.

However, in recent years, the industry has faced various challenges, including increased competition from overseas publishers and the impact of digital disruption.

This is why it's more important than ever to support the Australian book publishing industry and use Australian businesses to do so.